Elite athletes. Premium brands. Generational value.
Elite athletes. Premium brands. Generational value.
Burns MMA Agency builds and positions high-value human brands in combat sports.
Burns MMA Agency builds and positions high-value human brands in combat sports.
Most fighters are managed as athletes.
We manage them as brands.
Most fighters are managed as athletes.
We manage them as brands.
About Us
Burns MMA Agency was founded by Gilbert Burns — UFC veteran and top-ranked welterweight — to address the strategic gap most athletes only recognize when it's too late.
Burns MMA Agency was founded by Gilbert Burns — UFC veteran and top-ranked welterweight — to address the strategic gap most athletes only recognize when it's too late.
A professional fighting career is defined by narrow margins and limited time. Every decision made outside the cage shapes the value of what happens inside it.
We want to work with elite MMA athletes who understand that talent alone doesn't translate into legacy. Career management, brand positioning, and commercial development require the same intention as training.
Burns brings together sport credibility and executive-level strategy to develop fighters as global brands — assets that grow in value during their career and continue to generate returns long after it ends.
A professional fighting career is defined by narrow margins and limited time. Every decision made outside the cage shapes the value of what happens inside it.
We want to work with elite MMA athletes who understand that talent alone doesn't translate into legacy. Career management, brand positioning, and commercial development require the same intention as training.
Burns brings together sport credibility and executive-level strategy to develop fighters as global brands — assets that grow in value during their career and continue to generate returns long after it ends.
What we manage
What we manage
An end-to-end approach to athlete development — built around career value, not just fight booking.
An end-to-end approach to athlete development — built around career value, not just fight booking.
An end-to-end approach to athlete development — built around career value, not just fight booking.
An end-to-end approach to athlete development — built around career value, not just fight booking.
An end-to-end approach to athlete development — built around career value, not just fight booking.
Career Management
Career Management
Career Management
Strategic planning across the full arc of an athlete's career, from contract negotiation to retirement transition.
Strategic planning across the full arc of an athlete's career, from contract negotiation to retirement transition.
Image & Content
Image & Content
Image & Content
Developing the athlete's visual identity, content strategy, and presence across digital channels.
Developing the athlete's visual identity, content strategy, and presence across digital channels.
Sponsorship Strategy
Sponsorship Strategy
Identifying, structuring, and securing partnerships aligned with the athlete's long-term value — not just immediate cash.
Identifying, structuring, and securing partnerships aligned with the athlete's long-term value — not just immediate cash.
Brand Positioning
Brand Positioning
Brand Positioning
Defining the athlete as a recognizable, differentiated brand inside and outside the sport.
Defining the athlete as a recognizable, differentiated brand inside and outside the sport.
PR & Media Relations
PR & Media Relations
PR & Media Relations
Managing media exposure, interview positioning, and reputation across press cycles.
Managing media exposure, interview positioning, and reputation across press cycles.
Commercial Partnerships
Commercial Partnerships
Building relationships with non-endemic brands across luxury, automotive, financial, and lifestyle sectors.
Building relationships with non-endemic brands across luxury, automotive, financial, and lifestyle sectors.
The roster.
The roster.
Fighters we represent. Brands we build.
Fighters we represent. Brands we build.
Fighters we represent. Brands we build.
Rafael "Bipolar" Tobias
UFC Fighter, from Brazil, affiliation Fight Sports Deerfield. 23 years old, on the rise.
UFC Fighter, from Brazil, affiliation Fight Sports Deerfield. 23 years old, on the rise.
More Athletes soon
Burns MMA Agency is bringing more talents.
Burns MMA Agency is bringing more talents.
PARTNERS
We work with companies that see athletes as long-term assets, not short-term media.
We work with companies that see athletes as long-term assets, not short-term media.
We work with companies that see athletes as long-term assets, not short-term media.
Build something that lasts.
Inquiries from athletes, managers, and brands.
Build something that lasts.
Inquiries from athletes, managers, and brands.